Green fashion is gaining more popularity as more brands and celebrities in the industry join the movement. This has created more awareness to the consumer, leading to an increase in the demand for sustainable fashion. Currently, there are many stunning designs and trends that cater to all budgets. As a result, this has continued to promote the sustainable fashion industry.
The fashion industry is already blazing hot with inorganic wearables while the earth is getting hotter literally. Eco-friendly fashion is good for the land and has supported the development of agriculture in a wide variety of aspects.
In fact, this is perhaps the best way to reconcile the fashion industry with the fight against global warming, and most people want a share in it. The need for more materials to satisfy the growing demand for green fashion products has supported in increasing the land area with vegetation cover.
Sustainable fashion also incorporates vintage pieces, used clothing, and handmade items in addition to the organic fabrics. Consumers can effortlessly acquire varying vintage patterns and shapes (hardly found in large chain stores) from thrift shops to transform the look of their wardrobes. Eco-friendly fashion wear is also easier to take care of, compared to fast fashion. Durability is another reason why more people love the green fashion products, particularly renewable fiber clothing.
The Latest in Green Fashion Trends
Creativity is perhaps the most interesting thing about fashion. Designers are always going beyond their limits to come up with products that satisfies a wide swath of consumers. A growing industry translates to more customers and the need for newer players with fresh ideas in the market. It also enhances competition, quality, and prices.
Organic cotton has gained an amazing reputation over time. Designers and consumers are becoming eco-conscious therefore finding better materials than natural cotton to add versatility to the industry. It has been discovered that 16 percent of the insecticides released globally come from cotton farming. This explains the increasing demand for organic cotton.
Recycled and disposed materials have been appearing with various designs in the green fashion industry. They require less energy during production and also, emit less waste. In addition, vintage prints and shapes from the 60s are being adopted in the push to grow the size of the eco-friendly fashion industry.
Brands Making a Name in the Green Fashion Industry
People Tree is a UK-based fashion brand that has decided to go all green with fashion. It is recognized as a pioneer in the sustainable fashion movement by both consumers and the fashion industry. They have been in the industry for over 20 years and have specialized in an extensive collection of products that range from easy-going yoga wear to lightweight organic cotton sundresses, jewelry, and accessories.
Based in the United States, Everlane is another brand that deals with eco-friendly fashion. Their products range consists of clothes, shoes, and accessories. In addition to the products, consumers get stories on how their clothes are being produced. They use minimal modern aesthetics in their products, making them a favorite for their many customers.
PACT Apparel produces mainly tees, underwear, and socks. They are a brand based in the United States and uses 100 percent organic cotton to for their super soft products. They go to great lengths to ensure high-quality clothing that makes their customers proud to wear them.
Minna is an ‘Eco Luxe’ brand based in the UK that deals with the production of green wedding wear. They use organic, recycled and locally-produced fabrics in manufacturing their products. With their broad range of bridesmaid dresses, wedding dresses and veils from Minna, wedding holders can now dress the whole party in sustainable fashion products, and not feel guilty for poisoning the environment.
There is an extensive list of other brands that have joined the eco-friendly fashion movement globally and it’s growing. Some of them include:
- Patagonia (USA)
- Alternative Apparel (USA)
- Fair Trade Winds (USA)
- Mini Mioche (Canada)
- Encircled (Canada)
- Tribe Alive (USA)
Celebs Promoting Sustainable Fashions
Celebrities are some of the most influential elements when it comes to advertising and promoting fashion. Eco-friendly fashion has attracted some celebrities who have vowed to don sustainable fashion wear only and are always requesting their fans to follow suit. Topping the list of fashion icons is Emma Watson, who is also the UN Women Goodwill Ambassador.
Watson has helped the People Tree brand in creating three collections made from organic and fair trade certified textiles. She also partnered with luxury designer Alberta Feretti to create a collection named Pure Threads, which is still in production. She once stated that she is always ready to work with any line that is ready to produce fair trade and organic fashion wear.
Another celebrity, recognized for her contribution to the sustainable fashion industry, is Lauren Conrad. She is the co-founder of an online fair trade platform that retails handmade products picked from craft persons while in her travels to nations such as Ghana, Peru, Guatemala, Bolivia, Nepal, and India among others. The platform is called The Little Market, and it takes part in empowering artisans by giving them a broader audience to show their skills and the motivation to be more creative in their products. Everything is both interesting and unique.
Stella McCartney is one of the most recognized eco-friendly designers in the fashion industry. You may have heard of her dad, Paul. She features sustainable and green practices such as employing organic fabrics, renewable energy to run stores and links up with other organizations that encourage ethical business processes.
Other celebrities recognized for their contribution and influence in the green fashion industry include:
- Christy Turlington Burns
- Lauren Bush Lauren
- Olivia Wilde
- Rosario Dawson
- Gwyneth Paltrow
People can no longer deny that green fashion is the way to go. It has more benefits than fast-fashion products and offers a broad range of goods for everyone. The latest trends in the eco-friendly fashion industry are also just the tip of the iceberg with much more to come as more designers and brands join the earth-friendly movement.
Article by Katarina Lajtman from GoGreen
GoGreen is an online guide for sustainable living and global green news. It reports on environmental topics that inspire readers to share and take action.
Their mission is to shine light on the biggest issues in sustainability from eco-friendly technology to animal welfare, applaud companies taking steps towards greener practices, and support legislation that will reduce our carbon footprint, and discoveries in green energy.